Douglas Laing & Co, the leading independent Scotch Whisky company, today announces the launch of Timorous Beastie 18 Years Old and Rock Oyster 18 Years Old, a duo of Limited Edition releases that join their “Remarkable Regional Malts” series.
Timorous Beastie 18 Years Old, a Highland “Vatted” Malt, is offered without coloring or chill-filtration, and at 46.8% alcohol strength. Packaged in a premium gift tube with copper foil detail, the eye-catching packaging honours the refined, golden liquid within, whose tasting notes include “gentle spices”, complemented by “honey, vanilla and juicy barley”. The third release under the brand to carry an age statement, Timorous Beastie 18 Years Old follows 2016’s globally acclaimed 40 Years Old and 21 Years Old bottlings.
From the Highlands to the Islands, Rock Oyster 18 Years Old is a maritime marriage of Malts distilled on Arran, Islay, Jura and Orkney. Said to be “rich with flavours of the sea”, the tasting notes for Rock Oyster’s new limited edition feature “a blast of sea air, tobacco and sweet peat”, brought to life on the packaging by a detailed illustration of a sailboat battling stormy seas off Scotland’s West Coast. In line with the Douglas Laing family philosophy, it too is offered without colouring or chill-filtration, at alcohol strength of 46.8%.
Commenting on the new releases, Fred Laing, Douglas Laing & Co.’s Managing Director said:
“The launch of this pair of feisty yet mature teenagers is an exciting development for Douglas Laing. Joining our recently-launched Scallywag 13 Years Old, our Remarkable Regional Malts range is expanding and growing up, delivering a comprehensive and dynamic range of credible yet fun Scotch Whiskies for the specialist retail channel”.
The Scotch Whisky firm seeks to maximise coverage for the new releases via a comprehensive support package as explained by Marketing Manager, Jenny Rogerson:
“Our new limited releases represent a substantial opportunity for us to generate awareness and demand for the core Timorous Beastie and Rock Oyster brands. We intend to maximise their potential via a suite of point of sale materials, a global sampling programme and events such as Whisky Live Paris, ensuring this exceptional liquid reaches the lips of Whisky consumers and influencers all over the world.”
Timorous Beastie 18 Years Old and Rock Oyster 18 Years Old will be available to buy from specialist spirits retailers globally from late May 2017.