The Duty-Free and Travel Retail Global Summit is going full force in Cannes and Macallan took this opportunity to announce the upcoming release of its new ‘Travel Exclusive’ series. Grouped under the name ‘Quest Collection’ name, this new series introduces four new expressions for the travel market.
Three expressions, Terra, Lumina and Quest focus on the journey of the American and European oak casks used in their creation whereas the flagship expression, Engima, is fully matured in Sherry oak European casks.
Regarding the release; The Macallan Master Distiller Nick Savage said;
““The Macallan Quest is a true homage to the extraordinary lengths taken by The Macallan and gives us the opportunity to reinforce the values rooted in the pure mastery of whisky-making,
By creating this new range exclusively for global travel retail, we can tell a compelling story as well as present stunning, newly designed products across varying price points to appeal to a wide range of travelling consumers.”
Edrington Global Travel Retail Managing Director Igor Boyadjian commented:
“With the launch of Quest we are giving travellers and The Macallan connoisseurs an entirely new range to explore, delivering differentiation and excitement and continuing our commitment to crafting the ultimate luxury spirit.
In a channel where consumer engagement is crucially important, The Macallan Quest collection has storytelling at its core – from the unique liquid to the bold and highly differentiated visual identity. We are looking forward to working closely with our retail partners to bring this new range to life in-store.”
The new line will replace The Macallan 1824 Collection of Select Oak, Whisky Maker’s Edition and Estate Reserve from January 2018.
Macallan Quest Collection – Enigma
The ultimate blend of mature oak. Aged solely in first-fill, European oak sherry-seasoned butts and hogsheads from Jerez De La Frontera, Spain, this rich spirit delivers cinnamon, sweet vanilla and spicy dried fruit flavors. Intense but smooth, finishing with lingering oak. US$250
Macallan Quest Collection – Lumina
The old world and the new combine on this exquisite marriage of three select types of sherry seasoned European oak sherry-seasoned casks and American oak bourbon-seasoned casks which have traveled 15,000 miles on their own quest. The result is a warm and smooth liquid, where a bold and zesty wood spice character is balanced with vanilla flavors, with the kick and depth of ginger. US$100
Macallan Quest Collection – Terra
Matured exclusively in their first-fill European oak sherry-seasoned casks and American oak bourbon-seasoned casks from two celebrated cooperages, they have traveled 10,000 miles to their destination in Scotland to produce a complex yet balanced whisky characterized by dried fruits, rich wood spices, and toffee flavors – and with an intriguing mouth covering oilness.US$165
Macallan Quest Collection – Quest
Matured in four different types of hand-picked European oak sherry-seasoned casks and American oak bourbon-seasoned casks, constituting a cask journey of some 20,000 miles. It boasts a lively and fresh character and notes of citrus fruits perfectly balanced with sweet vanilla. 70 cl: US$64; 1L: US$80