Jim Beam, the maker behind the world’s best-selling bourbon and last year’s groundbreaking Jim Beam Apple Watch, is making history yet again, taking its knack for innovation to create the first-ever intelligent decanter.

A “HomeBar” engineered with more than 200 years of bourbon know-how, “JIM” is advancing the technology of shot pouring and drinking, providing bourbon lovers a high-tech way to enjoy America’s Native Spirit. A preview of the whiskey world’s most innovative piece of technology can be viewed below and is available in limited quantities to those 21 years of age or older for pre-order on www.JimBeam.com for $34.90. Unlike other smart home devices, “JIM” not only answers life’s most important questions but also offers groundbreaking shot pouring functionality that allows legal drinking age consumers to serve up a drink from the comfort of their couch.

Jim Beam Intelligent Decanter

Voiced by 7th Generation Master Distiller Fred Noe, the decanter-turned virtual voice assistant includes a sleek compartment for bourbon storage and voice command capabilities. While he can’t turn off the lights or sing you a song, “JIM” bridges the gap between Silicon Valley and Kentucky with unique artificial intelligence that will answer your questions… and pour you a glass of bourbon.

“At Jim Beam, we’re in the business of evolving the way people drink delicious bourbon,” said Noe. “For decades, we produced unique limited-edition decanters that are now collectors’ items. And now, we’re introducing a smart decanter that lets fans enjoy their bourbon on demand with friends and family.”

For a limited time only, “JIM” will be available for pre-order at www.JimBeam.com while supplies last. While modern smart devices have been known to retail upwards of $349, “JIM” will cost just $34.90.

The Jim Beam family has been answering questions about bourbon for more than 200 years. Jim Beam is a Kentucky Straight Bourbon that’s aged twice as long as required, delivering an oak vanilla, spicy backdrop with a toasted oak, sweet finish. It is sold at the suggested retail price of $17.99 for 750mL, and in bars and retail locations nationwide. Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.

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